Experience
I have been in building multifarious websites for the past 5 years for graphic/website design agencies.
I can use PHP, Coldfusion, XHTML, HTML5, CSS, Javascript, SQLite, MySQL, SQL Server (eurghh), Wordpress but I've learnt most people don't really care as long as I can make it work for them.
I'm a member of several groups and attend meetups and user groups keep up to date with the latest technologies, used to working and meeting deadlines and can provide a personal helpful service.
I'm quite happy coming round to set up accounts on your computer and help you solve any niggles, I just want to solve the problems really.
If you're really, really into technical stuff you're welcome to look at my geeklog site but its not for the faint hearted!
I asked Adam to design a website that was easy for visitors to use and had an uncluttered look to it. He did just that, making suggestions and making sure I was happy with everything as work progressed. Because the site covers my international classic car rallies I can up date it easily when I need to. It is looked at by people from everywhere in the world and many have been very complimentary about it it is when they have been following my trips. Allison Cotes [www.rallyelan.com]